Publications
Below is a list of publications, articles and resources, that I wrote, contributed to or was quoted in.
2016:
Translating Luxury in Mobile, Luxury Daily
https://www.luxurydaily.com/translating-luxury-in-mobile/
Mobile Marketing Strategy: Are Brands Aligned with their Customer Experience Strategy, Mobile Marketer
http://www.mobilemarketer.com/cms/opinion/columns/24251.html
2014:
Your Email Reputation, DMCNY
http://dmcny.org/Your_Email_Reputation_by_Jeanette_Kocsis_from_Harte_Hanks_
Five Ways to Grow Your Email List, Target Marketing
http://www.targetmarketingmag.com/article/5-ways-grow-your-email-list-because-size-isn-t-everything-marketers/
Multiscreens: It's All About Context, Target Marketing
http://www.targetmarketingmag.com/article/omnichannel-marketing-multiscreens-it-s-all-about-context/
Three Factors to Successful Email Marketing, Quoted in Demand Gen Report
http://www.demandgenreport.com/industry-topics/demand-generation-strategies/2689-three-factors-to-successful-email-marketing-relevant-content-timing-and-frequency-.html
Email Marketing Trends, Search Engine Marketing Trends
http://searchenginemarketingtrends.blogspot.com/2014/01/email-what-should-marketers-expect-in.html
2013:
Mobile on the Cusp: Quoted in Adweek article
http://www.adweek.com/sa-article/mobile-cusp-again-147105
Video Interview: Digitally Connected Consumers
http://www.dmnews.com/digital-marketing/video-the-digitally-connected-consumer/article/316464/
Leverage Email to Engage and Drive Revenue through Pinterest, Target
http://www.targetmarketingmag.com/article/case-study-sony-pinterest-campaign-leverages-email-engage-drive-sales/
Tweeting and Pinning to Client Sales, AdWeek
http://www.adweek.com/sa-article/tweeting-and-pinning-its-way-client-sales-153213
2012
4 Essential Social Media Strategies, Target Marketing
http://www.targetmarketingmag.com/article/4-social-marketing-strategies-facebook-twitter-google-linkedin/
2011:
Best Practices in Mobile Apps, Luxury Daily
https://www.luxurydaily.com/best-practice-for-mobile-apps/
2010:
Why the customer rules in Mobile Commerce, MobileCommerce.com
http://www.mobilecommercedaily.com/why-the-customer-rules-in-mobile-commerce
What Should the Mobile Database Record?, Luxury Daily
https://www.luxurydaily.com/what-should-the-mobile-database-record/
Making Mobile Marketing Work, Mobile Marketing Watch
http://mobilemarketingwatch.com/making-mobile-marketing-work-11688/
Smartphones and Apps proliferate among docs, MM&M
http://www.mmm-online.com/channel/smart-phones-and-apps-proliferate-among-docs-surveys-say/article/165079/
Mobile Coupons: Break Through, Break Even or Break the Bank, Mobile Marketer
http://www.mobilemarketer.com/cms/opinion/columns/6583.html
2009:
Marketing to Millennials, Advertising Age (Quoted)
http://adage.com/article/btob/marketing-millennials/275424/
Secrets and Lies to Email Design, AdAge
http://adage.com/article/btob/secrets-lies-e-mail-marketing-design/275250/
Overcoming Fear of Mobile Marketing, Mobile Marketer
http://www.mobilemarketer.com/cms/opinion/columns/3632.html
Mobile Marketing Response: Fad or Future, Mobile Marketer
http://www.mobilemarketer.com/cms/opinion/columns/2905.html
2008
How Your Company's Media Mix Impacts Search, DM News
http://www.dmnews.com/digital-marketing/how-your-companys-media-mix-impacts-on-search/article/120318/
Social Search, Changing the Game, Target Marketing
http://www.targetmarketingmag.com/article/social-search-changing-game-search-engine-rankings/
2007
Search Engine Marketing, Special Report, Target Marketing
http://www.targetmarketingmag.com/article/search-engine-marketing-special-report-77930/
Search Gets Social, Target Marketing
http://www.targetmarketingmag.com/article/how-bring-social-media-into-your-sem-strategy-77927/
2006
Build Your Web Site with Conversion in Mind, Target Marketing
http://www.targetmarketingmag.com/article/build-your-site-with-conversion-in-mind-31939/
Three Key Web Metrics to Watch, Target Marketing
http://www.targetmarketingmag.com/article/three-key-web-metrics-watch-39781/