Jeannette Kocsis
data
Data is out there on all of us. As marketers we have an obligation to use the data we have on our customers in a relevant way. We can’t rely as much on technology in today’s privacy-minded world, so we need to ask our customers for their data and show them how it will matter to their experience.
problems to solve
I don’t know about you but when a brand shows me how they solve my problem, and it makes sense to me, I buy it. Giving customers a clear understanding of this will make your content more relevant and drive successful outcomes.
who do you love
You love companies that get you, that don’t waste your time and connect with your needs - solving your problems. Think of your favorite brands - do they do this for you?